The brand regularly travels to exotic places for photo shoots of new products or company bonding trips. It’s easier than ever to humanize a brand. Why? Because features like Instagram Stories make it easy for brands to show themselves in a fun and interesting light. 68% of users regularly engage with brands on Instagram while only 32% of users regularly engage with brands on Facebook. Instagram also excels in terms of engagement. Of the 700 million users on Instagram, 500 million users are active on a daily basis. While all social media platforms are great avenues for driving audience engagement and ultimately sales, Instagram is on a whole different level. It’s one of the best ways to develop trust from prospects.Īnd the more they trust you, the more likely they are to become loyal customers. Show what makes your brand fun and relatableĪll marketers know that social media engagement is important. It will give you ways to use Instagram Stories to build your brand and convert leads and sales.ġ. That’s what this guide is here to help with. So, how do you get the most out of Instagram Stories? They’re a great tool for showing potential customers (and existing ones) why your brand is relatable or interesting. In particular, Instagram Stories makes easy for marketers to engage with users, humanize their brands, create leads, and generate customers on the platform. With growth like that, it’s a no-brainer for marketers to implement Instagram into their social strategies.
It’s grown by 1,400% in just the last five years. It’s one of the best places for you to promote brand engagement with your users. Users want to engage with brands in a personal way.įor this purpose, Instagram stands apart from all other platforms. However, through all the change, there is one thing that remains consistent:
INSTAGRAM STORIES HOW TO
There is always a new platform emerging for marketers to look into and master to stay ahead of the trends.Īnd with algorithms on big platforms like Facebook always evolving, you have to stay on your toes as you figure out how to engage on them. Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results.
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